Month: February 2013
How long before everything becomes worthless? And is that a good or bad thing? The market economy seems to be moving toward the gift economy. And to keep loyalty from consumers, ever more products are being offered as free incentives. For example, there was a time when texts cost 10p per message, now they’re free. Email’s free. Most landline deals have free calls. Platforms like Facebook, Twitter and YouTube are all free. Before long there will be little service that consumers will be willing to pay for. With free tutorials online covering everything from fixing a dripping tap to repairing a car and beyond, those that wish can learn to be a five-minute ‘expert’ plumber, mechanic or even doctor (although the latter I wouldn’t recommend!)
At Marvin’s Magic School we’re increasing our online teaching. YouTube offers a lot of advice on how to perform magic and much of the content is either wrong or just bad for a beginner to the craft. If it’s free and anyone can upload anything, then how do you know which is correct or the best out there? Maybe that’s one way of judging the true value of something; if there’s a price for the product then those producing it value the knowledge they are passing on.
And if we do end up with a true gift economy, how many will continue to create and do the job they’re now doing for the love of actually doing it?
Having worked with many acts in all manner of various disciplines, it was exciting and challenging to sign a band recently. Those two elements, excitement and challenge, are what gets me up each morning (for those who know me, that’s around 10am) I’m also fond of learning, so threw myself into the music world. And have come to the conclusion that, unless you’re prepared to be put through the Cowell Mill and be mass produced, over-exposed and performing to ages 5 through 12, there’s little light within the music industry tunnel to nurture new creative musical talent.
The Pressure Cell are highly commercial and you can judge for yourself if it’s your kind of music via their site (www.thepressurecell.com) And we’re onto a new album; Invisible Lives. With many of the dinosaur music companies run by accountants and number crunchers, who wouldn’t perhaps know talent if it taught them how to play and invited them to tour with them, funding any creative project is a challenge facing artists of all persuasion.
‘People support what the help create’ is a mantra the magical community use. And if you like the band, like what you hear and want to be involved, then you may care to support and create with us here;